The Divi theme is a versatile and powerful tool that allows you to build websites in a drag and drop process rather than having to type out some or other coding language.
To put it professionally, the Divi theme is a versatile and powerful WordPress theme created by Elegant Themes. Known for its visual page builder and ease of customization, it is one of the most popular themes among web designers, businesses, and individual users. Divi provides a drag-and-drop interface that simplifies the process of creating professional-looking websites without the need for coding expertise.
But this might be a little difficult to digest unless I first explain what WordPress is.
Understanding WordPress and WordPress Themes
What is WordPress?
WordPress is a content management system (CMS) that powers over 40% of websites on the internet. It allows users to create, manage, and publish content online. WordPress is open-source, meaning it is free to use and adaptable to various needs.
What are WordPress Themes?
WordPress themes determine the visual appearance and design of a site. They include pre-designed layouts, color schemes, and typography settings, providing a starting point for building a website. Themes can be customized to align with the website owner’s vision, and Divi is a standout option in this category.
A simpler way of explaining themes might be to imagine your website is like a blank cake. A WordPress theme is like the frosting and decorations that make it look amazing! It decides how your site looks — the colors, the fonts, and where things like pictures and words go.
Some themes come ready to use, like a cake you just buy from the store. Others let you add your own special touches, like writing “Happy Birthday” or sprinkling on some glitter.
Divi is like having a magical decorating kit that’s super easy to use. Whether you’re 8 or 80, you can create a website that looks just the way you want without needing to be a professional designer. It’s simple, fun, and helps you make your site truly your own!
Features and Benefits of Divi
Divi is not just a theme; it’s like a toolbox filled with everything you need to build a stunning website, no matter your skill level. Here’s how its features make your life easier and the benefits you’ll enjoy when using it:
1 Visual Drag-and-Drop Builder
Divi’s drag-and-drop builder lets you design your site by simply moving things around on your screen. Want a picture on the left and text on the right? Just click, drag, and drop it there. No need to understand coding or complex design tools.
Benefit: You can visually build your website in real time. What you see on the screen while editing is exactly how your site will look to visitors. It’s like playing with building blocks but for your website.
2 Pre-Made Layouts
Divi comes with over 200+ beautifully designed templates for different types of websites, like portfolios, online stores, or blogs. These layouts are ready to use — you just pick one, change the text and images, and you’re done!
Benefit: Save time and skip the frustration of starting from scratch. Whether you’re making a travel blog or a business site, there’s a layout to suit your needs.
3 Responsive Design
With Divi, your website will look great on any device — desktops, tablets, or smartphones. You can even tweak how your site appears on different devices using Divi’s mobile editing tools.
Benefit: No need to worry about your site looking messy on smaller screens. Divi ensures your site works perfectly everywhere, which is essential since most people browse on their phones.
4 Customizable Everything
Divi makes customization easy. Change colors, fonts, spacing, or even add animations with just a few clicks. You can adjust any part of your site to match your brand or personal style.
Benefit: You get full control over how your site looks without needing a designer. It’s like painting your own masterpiece — easy and fun.
5 Built-in Tools for SEO
Divi includes tools to help improve your website’s visibility on search engines. You can easily add meta titles, descriptions, and keywords to ensure your site ranks higher.
Benefit: Get more traffic and visitors without needing extra plugins or technical expertise. Divi helps you get noticed online.
6 Global Design Settings
This feature allows you to set styles (like fonts or colors) once and apply them across your entire site. No need to repeat the same edits for every page.
Benefit: Consistency is key for a professional-looking website. Global settings save time and ensure your site has a unified appearance.
7 E-commerce Ready with WooCommerce Integration
Want to sell products or services? Divi integrates seamlessly with WooCommerce, allowing you to create beautiful online stores with ease.
Benefit: You can set up an online shop without hiring a developer. Divi makes it simple to showcase products, manage orders, and create a great shopping experience for customers.
8 Built-in A/B Testing
Divi includes a feature to test different designs or layouts to see what works best. For example, you can try two different button styles and see which one gets more clicks.
Benefit: Optimize your website for better performance and engagement without guessing what works.
9 Speed and Performance Optimization
Divi is designed to load quickly, and it includes tools to optimize performance, like compressing images and reducing unnecessary code.
Benefit: Faster websites keep visitors happy and help improve your search engine rankings. Divi ensures your site doesn’t lag.
10 Beginner-Friendly with Advanced Options
Divi is great for beginners because it’s intuitive and doesn’t require technical knowledge. But it also offers advanced features for developers, like custom CSS options and API access.
Benefit: Whether you’re a newbie or an expert, Divi grows with you. Start simple, and as your skills improve, unlock more advanced features.
Why These Features Stand Out
Imagine being able to create a professional website in a weekend, without spending a fortune on designers or developers. Divi makes site-building accessible to everyone, giving you the power to create, customize, and launch your dream site. Whether you’re starting a blog, setting up a portfolio, or launching an online store, Divi simplifies every step.
Comparing Divi to Others
Each of these tools is a strong competitor in the WordPress ecosystem. Here’s how they stack up against Divi:
Divi vs Elementor
Elementor, launched in 2016 by a team based in Israel, quickly became one of the most popular WordPress page builders, boasting over 10 million active installs. It offers a powerful free version, making it accessible to beginners and professionals alike. Known for its drag-and-drop interface and extensive widget library, Elementor provides an intuitive site-building experience. Let’s see how it compares to Divi.
| Feature | Divi | Elementor |
|---|---|---|
| Ease of Use | Beginner-friendly with a visual builder and pre-made layouts. | Intuitive drag-and-drop editor, great for all skill levels. |
| Customization | Highly customizable with global styles and extensive design options. | Offers detailed customization but fewer global settings than Divi. |
| Performance | Optimized for speed but can slow down with heavy customizations. | Lightweight, but speed depends on the number of installed widgets. |
| Pricing | One-time fee or yearly plans, includes unlimited sites. | Free version available; Pro plans are subscription-based. |
| Built-in Templates | 200+ pre-made templates for various industries. | 100+ templates with Pro version, fewer in the free version. |
| E-commerce Integration | Seamless integration with WooCommerce, includes custom shop modules. | Strong WooCommerce support with advanced product customization options. |
| SEO Tools | Built-in SEO tools for better visibility. | Relies on external plugins for SEO. |
| Target Audience | Beginners and intermediates who want ease and flexibility. | Broad appeal, from beginners to professionals. |
| Support & Community | Excellent support and a strong user community. | Active community, with support available for Pro users. |
| Unique Selling Point | All-in-one solution with visual editing and templates. | Offers flexibility and a free version to get started. |
Divi vs Avada
Avada, created by ThemeFusion in 2012, has earned its reputation as one of the best-selling themes on the ThemeForest marketplace, with over 750,000 sales. It’s known for its robust design flexibility, powered by the Fusion Builder, and pre-built demos that cater to various industries. Avada is a popular choice for WordPress users who want a powerful yet straightforward design tool. Here’s how it compares to Divi.
| Feature | Divi | Avada |
|---|---|---|
| Ease of Use | Beginner-friendly with a visual builder and pre-made layouts. | Slight learning curve; relies on pre-built demos for ease. |
| Customization | Highly customizable with global styles and extensive design options. | Customizable but can feel limited compared to Divi. |
| Performance | Optimized for speed but can slow down with heavy customizations. | Performance depends on the number of features used; can feel bulky. |
| Pricing | One-time fee or yearly plans, includes unlimited sites. | One-time fee, but only for a single site license. |
| Built-in Templates | 200+ pre-made templates for various industries. | Includes pre-built demos but limited compared to Divi. |
| E-commerce Integration | Seamless integration with WooCommerce, includes custom shop modules. | WooCommerce integration available but less intuitive. |
| SEO Tools | Built-in SEO tools for better visibility. | Basic SEO options but external plugins are recommended. |
| Target Audience | Beginners and intermediates who want ease and flexibility. | Designers looking for pre-built designs to customize. |
| Support & Community | Excellent support and a strong user community. | Reliable support but smaller community compared to Divi. |
| Unique Selling Point | All-in-one solution with visual editing and templates. | Known for pre-built demos and ready-to-go designs. |
Divi vs Oxygen
Oxygen Builder, developed by Soflyy, entered the WordPress scene in 2018. Unlike traditional themes, Oxygen functions as a standalone site builder, offering unparalleled control over every aspect of a website’s design and performance. With a focus on speed and flexibility, Oxygen is favored by developers who want lightweight and highly customizable solutions. Let’s see how it measures up to Divi.
| Feature | Divi | Oxygen |
|---|---|---|
| Ease of Use | Beginner-friendly with a visual builder and pre-made layouts. | Best for advanced users, requires technical knowledge. |
| Customization | Highly customizable with global styles and extensive design options. | Highly flexible but requires CSS or coding for advanced customization. |
| Performance | Optimized for speed but can slow down with heavy customizations. | Extremely fast and lightweight, ideal for performance-focused sites. |
| Pricing | One-time fee or yearly plans, includes unlimited sites. | One-time fee, unlimited sites but no free version. |
| Built-in Templates | 200+ pre-made templates for various industries. | No pre-made templates; focuses on custom builds. |
| E-commerce Integration | Seamless integration with WooCommerce, includes custom shop modules. | Requires additional setup; designed for advanced users. |
| SEO Tools | Built-in SEO tools for better visibility. | No built-in SEO; requires external plugins. |
| Target Audience | Beginners and intermediates who want ease and flexibility. | Advanced users or developers who want total control. |
| Support & Community | Excellent support and a strong user community. | Limited support; active forums for developers. |
| Unique Selling Point | All-in-one solution with visual editing and templates. | Best for speed and total coding control. |
Each competitor offers unique strengths. Divi shines for its all-in-one solution, user-friendly design, and vast library of templates.
- Elementor appeals to users who need a free starting point with robust Pro features.
- Avada attracts those who appreciate pre-built demos for quick setups.
- Oxygen is best for developers who want ultimate control and performance.
Your choice will depend on your skill level, budget, and project needs.
Examples of Divi Sites
Divi’s versatility allows it to cater to various industries and website types, from event sites to corporate pages. Here’s how real websites are using Divi to create stunning, functional designs:
1 Event Websites
Visit Site: Blockhead Challenge
The Blockhead Challenge website showcases Divi’s ability to handle event-specific needs like countdown timers, event schedules, and sponsor highlights. With an engaging design and intuitive navigation, Divi ensures visitors get all the information they need to join or support the event.
2 Nonprofit Organizations
Visit Site: Huntington YMCA
Nonprofits like Huntington YMCA benefit from Divi’s customization options to emphasize their mission and activities. The site uses clear call-to-action buttons, such as “Donate” and “Join,” along with a well-structured layout to enhance visitor engagement.
3 Wedding Services
Visit Site: Barefoot Bride Tenerife
This wedding planning website highlights Divi’s aesthetic flexibility. Barefoot Bride Tenerife uses beautiful typography, elegant visuals, and seamless scrolling to capture the romantic essence of its brand. The theme’s built-in modules help create an enchanting online presence for service-based businesses.
4 Software Solutions
Visit Site: Itemit
Itemit demonstrates Divi’s compatibility with tech and software websites. By combining a sleek design with clear explanations of their asset management solutions, the site effectively communicates its value proposition. Features like icons, tabs, and CTAs are effortlessly added using Divi’s drag-and-drop builder.
5 eCommerce
Visit Site: Vanderhall USA
The Vanderhall site showcases Divi’s power to create dynamic, visually rich websites for luxury products. High-quality images, engaging videos, and interactive car configuration tools are easily incorporated with Divi, providing an immersive user experience.
6 Creative Agencies
Visit Site: Dajo Creative
Creative agencies like Dajo Creative use Divi to showcase portfolios, testimonials, and services with a modern aesthetic. Divi’s animations, portfolio modules, and typography settings allow them to create a design-forward experience for potential clients.
7 WordPress Maintenance Services
Visit Site: WPGoby
WPGoby demonstrates how Divi can cater to professional service providers. This maintenance service website uses a clean layout with prominent service descriptions, trust-building testimonials, and clear pricing tables. Divi ensures the site is easy to navigate and visually appealing.
Each of these examples highlights Divi’s adaptability across industries, making it a favorite for businesses, nonprofits, and creatives alike. Whether you’re building a site for an event, an organization, or a luxury brand, Divi provides the tools and flexibility to bring your vision to life.
How to Get Divi for Your Site
To start using Divi, visit the Elegant Themes website. Choose between the yearly subscription or the lifetime access plan. After purchasing, download the Divi theme file and upload it to your WordPress site. Install and activate the theme.
Once activated, the Divi Builder will be available for use. Start creating your website by selecting a pre-designed layout or building one from scratch.
Divi is a powerful and user-friendly theme that simplifies website creation. Its versatility and features make it a favorite among WordPress users. Whether you are a beginner or an experienced designer, Divi offers everything you need to build a stunning and professional website.
We look forward to showcasing your Divi site someday.