ReviewsClickFunnels vs WordPress: The Showdown for Freelancers in 2024

ClickFunnels vs WordPress: The Showdown for Freelancers in 2024

Choosing the right web dev platform for your freelance biz? ClickFunnels, WordPress & Divi each offer unique strengths. Find your perfect fit for conversions, design, or limitless possibilities!
Published Monday, 18 Dec 2023

In the vibrant realm of freelance web development, where creativity meets code, choosing the right platform feels like selecting the perfect tool for your digital garden. ClickFunnels, WordPress, and Divi each offer unique capabilities, nurturing different aspects of your website vision.

ClickFunnels blossoms as a conversion catalyst, cultivating targeted sales funnels that effortlessly guide visitors towards desired actions. Think of it as your lead-generating powerhouse, ideal for laser-focused projects.

WordPress, on the other hand, thrives as a versatile ecosystem. From blooming blogs to sprawling e-commerce empires, its boundless potential can accommodate nearly any website dream. Embrace it as your creative canvas, crafting diverse digital destinations for your clients.

But within this ecosystem, Divi emerges as a visual storyteller’s companion. This drag-and-drop theme transforms complex coding into a delightful symphony, empowering you to design stunning websites without venturing into code’s wilderness. Divi simplifies design, inviting even novice freelancers to become digital artisans.

So, which platform will help you cultivate the perfect digital oasis? The answer doesn’t lie in absolute superiority, but in harmonious alignment with your freelance objectives. Craving laser-focused conversions? ClickFunnels might be your blooming companion. Do you yearn for design freedom and diverse client projects? WordPress with Divi becomes your boundless garden.

Join us as we delve deeper into their strengths, weaknesses, and ideal use cases, helping you cultivate the perfect digital space for your freelance success. 

Round 1: Core Purpose and Functionality

Core purpose and functionality of Clickfunnels and WordPress


  • Sales Funnel Powerhouse: This is ClickFunnels’ bread and butter. It offers pre-built funnel templates for lead magnets, webinars, product launches, and membership subscriptions. You can easily customise these templates with your branding and content, but the overall structure remains focused on guiding visitors towards specific actions (opt-ins, purchases, etc.).
  • Conversion Optimization at Heart: ClickFunnels features A/B testing, split testing, and analytics tools to measure and optimise your funnels for maximum conversion rates. You can track everything from click-through rates and opt-in forms to sales performance and upsell effectiveness.
  • Limited Content Flexibility: While you can create blog posts and landing pages within ClickFunnels, it’s not ideal for complex content-driven websites. Think of it as a laser-focused sales machine, not a swiss army knife for all your website needs.


  • Versatility Unbound: WordPress, with the power of Divi added in, reigns supreme in flexibility. Build blogs, portfolios, e-commerce stores, membership sites, full-fledged online courses – the possibilities are endless. Choose from thousands of themes and plugins to extend functionality and tailor your website to any purpose imaginable.
  • Content is King: WordPress shines when it comes to creating rich, engaging content. Blog posts, articles, multimedia galleries, and interactive elements are all easily implemented with Divi’s user-friendly interface. This makes it ideal for freelancers who want to showcase their expertise and build thought leadership in their niche.
  • Technical Prowess Required: Unlike ClickFunnels’ drag-and-drop simplicity, WordPress with Divi requires some technical understanding. Installing plugins, managing updates, and customising elements might feel overwhelming for beginners. However, the learning curve rewards you with unparalleled control and the ability to build truly unique websites.

Additional Considerations:

  • Integrations: ClickFunnels offers built-in integrations with popular email marketing services and payment gateways. While WordPress requires plugins for similar functionalities, the range of available options is significantly wider, allowing you to connect with virtually any tool you need.
  • Community and Support: Both platforms have active communities and support resources. ClickFunnels provides dedicated customer support, while WordPress boasts a vast online community and plugin-specific forums. Choosing the platform with the support system that works best for your learning style is crucial.

Ultimately, the choice between ClickFunnels and WordPress for your freelance work depends on your priorities. If you’re laser-focused on building high-converting sales funnels and prioritise ease of use, ClickFunnels might be the ideal fit. If you value versatility, content creation, and long-term website growth, WordPress with Divi offers a powerful and flexible platform for showcasing your skills and exceeding client expectations.

Round 2: Learning Curve and Technical Prowess

Learning curve of Clickfunnels and WordPress


  • Drag-and-Drop Playground: ClickFunnels champions ease of use. Its visual editor and pre-built templates allow you to build effective funnels without any coding knowledge. Simply point, click, and customise to your brand. This makes it appealing for beginners and non-technical freelancers who want to start generating leads and sales quickly.
  • Limited Customization: While ClickFunnels is user-friendly, its customization options are restricted compared to WordPress. You can adjust colours, fonts, and basic layouts, but the overall structure and functionality of the templates remain largely fixed. This can be limiting for experienced freelancers who crave granular control over their website’s design and behaviour.
  • Technical Curve: Gentle Slope: The learning curve for ClickFunnels is relatively gentle. You can grasp the basics of building funnels within a few hours and start seeing results relatively quickly. However, mastering advanced features and integrations might require additional digging into the platform’s resources.

WordPress with Divi:

  • Divi’s Visual Design Power: Divi brings visual drag-and-drop editing to WordPress, making it more user-friendly than the core platform. However, compared to ClickFunnels, the learning curve is steeper. You’ll need to familiarise yourself with WordPress concepts like plugins, themes, and updates.
  • Customization Heaven: Unlike ClickFunnels, WordPress with Divi empowers you with near-unlimited customization. You can tweak every aspect of your website, from layouts and styles to code and functionality. This gives you complete creative control and allows you to build truly unique websites that stand out from the crowd.
  • Technical Steepness: The technical learning curve for WordPress with Divi is steeper than ClickFunnels. Expect to invest time in understanding essential WordPress concepts and Divi’s functionalities. However, the rewards are substantial – you gain mastery over a powerful platform that can adapt to any project and client need.

Additional Considerations:

  • Community and Support: Both platforms offer resources and support. ClickFunnels provides dedicated customer support, while WordPress boasts a vast online community and plugin-specific forums. Choosing the platform with the support system that best suits your learning style is crucial.
  • Technical Skills Investment: If you’re comfortable investing time in learning new skills, the customization flexibility of WordPress with Divi can be a valuable asset in your freelance toolkit. If you prioritise time efficiency and immediate results, ClickFunnels’ user-friendly simplicity might be more attractive.

Remember, the ideal platform depends on your personal preferences and goals. If you value ease of use and quick results, ClickFunnels might be the smoother path. If you’re comfortable with a steeper learning curve and crave customization freedom, WordPress with Divi can open doors to unparalleled creative possibilities for your freelance business.

Round 3: Cost and Value

Cost and Value of Clickfunnels vs WordPress


  • Subscription Model: ClickFunnels operates on a monthly subscription model. Pricing starts at $97 per month for the Basic plan, offering limited features and 20 funnels. Higher tiers unlock more features, funnels, and additional functionalities, but can quickly escalate in cost, reaching $297 and $2,497 per month for Pro and Funnel Hacker plans respectively.
  • Value for Money: The value proposition of ClickFunnels depends on your needs. For beginners building simple funnels and generating initial leads, the Basic plan might be sufficient. However, for established freelancers handling multiple clients and complex funnels, the cost can quickly become prohibitive, especially compared to the flexibility and scalability of WordPress.
  • Hidden Costs: Consider additional expenses like transaction fees, email marketing services, and domain registration with ClickFunnels. While some integrations are built-in, many require separate subscriptions, inflating your overall costs.

WordPress with Divi:

  • Freemium Model: WordPress itself is free and open-source. You only need to pay for hosting, which can range from budget-friendly shared hosting plans to premium managed hosting options. Divi itself is a premium theme with a one-time fee of  $287 ($89 for a yearly subscription, which breaks down to around $7.40 per month), offering extensive features and updates.
  • Cost Flexibility: The beauty of WordPress lies in its cost flexibility. You can build basic websites for minimal hosting fees and utilise free plugins for essential functionalities. As your projects and budget grow, you can invest in premium themes, plugins, and advanced hosting for unparalleled power and customization.
  • Long-Term Savings: When comparing long-term costs, WordPress often becomes more cost-effective. While the initial investment in Divi might seem higher, it’s a one-time fee compared to ClickFunnels’ recurring monthly subscriptions. This can result in significant cost savings over time, especially for freelancers handling multiple projects.

Additional Considerations:

  • Client Needs: Consider your typical client projects. If most require sales funnels, ClickFunnels might be a viable option. For clients needing diverse websites, content creation, and long-term growth, WordPress’s cost-effectiveness shines.
  • Future Growth: Think about your freelance business’s trajectory. If you anticipate scaling and handling complex projects, WordPress’s adaptability and affordability make it a future-proof platform.

Ultimately, the cost and value equation depends on your individual needs and goals. If upfront costs are a concern and your focus is on simple funnels, ClickFunnels might be a suitable choice. If you prioritise long-term savings, flexibility, and scalability for diverse client projects, WordPress with Divi offers a cost-effective and powerful solution.

Round 4: Scalability and Future Growth


  • Limited Growth Potential: ClickFunnels can handle increasing traffic and leads to a certain extent. However, its fixed structure and feature limitations become constricting as your business scales. Adding more complex funnels or functionalities often requires upgrading to higher tiers, leading to escalating costs.
  • Single-Function Focus: ClickFunnels excels at sales funnels, but it might not be the best fit for your freelance business beyond that. If you need to build diverse websites, handle blog content, or offer additional services, you’ll likely need to invest in separate platforms or services, creating fragmented workflows and additional costs.

WordPress with Divi:

  • Infinite Scalability: WordPress is renowned for its scalability. Whether you’re handling a simple blog or a complex e-commerce site with thousands of users, WordPress adapts and grows with your needs. Plugins and custom development make it virtually limitless, allowing you to build any website or application imaginable.
  • Future-Proof Platform: As your freelance business evolves, WordPress can evolve with it. You can start with basic websites and gradually add new features and functionalities as your client needs and skills grow. This eliminates the need to switch platforms later, saving you time and resources.
  • Investment in Learning: While seemingly cost-effective upfront, mastering WordPress and Divi requires time and effort. However, the learning curve pays off in the long run. The ability to build and manage any website without relying on expensive external tools empowers you to offer diverse services and cater to an expanding client base.

Additional Considerations:

  • Team Growth: If you envision building a team of freelancers in the future, WordPress makes collaboration easier. User roles and permissions allow secure access and project management, while ClickFunnels requires sharing logins, which can be problematic for client work.
  • Future Skills: Mastering WordPress and Divi equips you with valuable skills beyond funnels. You’ll be able to build any website type, offering more services to clients and expanding your freelance income potential.

Remember, the ideal platform depends on your growth aspirations. If you see your future solely in building sales funnels, ClickFunnels might suffice initially. However, if you envision a diverse, scalable freelance business offering various website services, WordPress with Divi provides the foundation for growth and long-term success.

Round 5: Integration and Collaboration


  • Limited Integrations: While ClickFunnels offers built-in integrations with popular email marketing services and payment gateways, the options are relatively limited compared to WordPress. Connecting with other tools often requires third-party integrations or Zapier connections, which can be complex and prone to errors.
  • Collaboration Challenges: Sharing projects and collaborating with clients or team members in ClickFunnels can be tricky. Login sharing is the primary method, creating security concerns and limiting access control. This can be impractical for professional client work and doesn’t facilitate efficient team collaboration.

WordPress with Divi:

  • Integration Paradise: WordPress is a plugin wonderland! Integrate with virtually any tool you can imagine, from email marketing and CRM platforms to analytics dashboards and project management software. The extensive plugin library and API access give you unparalleled flexibility and control over your workflow.
  • Collaboration Made Easy: User roles and permissions in WordPress allow secure access control for clients and team members. Different levels of access can be assigned for tasks like content creation, design adjustments, and project management. This fosters efficient collaboration and ensures data security.

Additional Considerations:

  • Client Workflow: If your work often involves collaborating with clients on website content and revisions, WordPress’s user roles and permissions are a game-changer. ClickFunnels’ login sharing model lacks the necessary control and can create frustrations for both you and your clients.
  • Team Expansion: As your freelance business grows, having a platform that facilitates team collaboration becomes crucial. WordPress’s user management system scales effectively, while ClickFunnels requires additional tools or workarounds for team projects.

Remember, the right platform empowers you to work efficiently and seamlessly with clients and team members. If your freelance life involves collaboration and diverse workflows, WordPress’s integration capabilities and user management system stand out. ClickFunnels might suffice for solo funnel building, but collaboration can become a bottleneck as your business scales.

Having explored the strengths and considerations of ClickFunnels, WordPress, and Divi, the question now stands: which platform will pave the optimal path for your freelance web development journey?

The Verdict: It’s a Draw (with Nuances)

There’s no clear winner, as the ideal platform depends on your specific needs and goals:

  • Choose ClickFunnels if:
    • You’re a beginner focused solely on building conversion-driven sales funnels.
    • You value ease of use and a drag-and-drop interface over customization.
    • You have a predictable client base with similar funnel needs.
  • Choose WordPress with Divi if:
    • You want maximum flexibility and customization for diverse website projects.
    • You’re comfortable with a steeper learning curve and technical tasks.
    • You value cost-effectiveness and long-term scalability for your freelance business.

For the laser-focused: ClickFunnels offers a streamlined path, its pre-built funnels and conversion-centric features ideal for maximising lead generation and sales. If your focus lies solely in guiding visitors towards specific actions, ClickFunnels can be your efficient companion.

For the versatile craftsman: WordPress, with its boundless potential and limitless customization, presents a vast landscape for you to shape. From elegant portfolios to complex e-commerce empires, your creativity finds no bounds within its expansive ecosystem. Coupled with Divi’s intuitive design capabilities, WordPress empowers you to translate client visions into captivating digital experiences, regardless of their unique needs.

Ultimately, the ideal platform rests not in a singular choice, but in a strategic alignment with your personal aspirations and skillset. Are you drawn towards laser-focused conversions and streamlined processes? Or do you thrive on design freedom and diverse client projects?

Approach your selection with intention, recognizing that each platform possesses its own set of strengths and limitations. Let your goals be your compass, guiding you towards the tool that will best equip you to cultivate a flourishing freelance career.

Remember, success in the digital realm lies not in choosing the “winning” platform, but in harnessing its capabilities to amplify your skills and exceed client expectations.

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